From a blurb in the June 9 Times of Acadiana:
The University of Louisiana at Lafayette launched its "Support Ragin' Cajuns" campaign with a bang last week...Hebert, athletic coordinator for UL, will be in charge of the campaign, which is accepting donations, though the signs are free.
"ALL MONIES DONATED WILL GO TO MAKING MORE SIGNS," Hebert says. "We believe that if the university thrives, the community will benefit."
Okay, so let me get this straight: we're launching a huge campaign to print signs to give away, and we're using the donations we do get to make more signs? How exactly is that supposed to raise money for us?
Oh, right. "It's good for business." My bad.